Another one in the can!  Take a trip with us this week to discover the wonders of White Truffle Oil, the How of Honey, and discover what we’re eating and where the heck Anthony is?

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 I was having an email conversation with a customer the other day about my last blog post regarding La Chinata Smoked Spanish Paprika.  He said, in essence, that he had no idea how to use it…what it was for, or how much to use?

My answer was simply, try it on something…anything, and decide if it tastes good.  Now, I know that isn’t a very scientific answer.  I followed this up with…”but use it on something everyday, something you can redo in a hurry.  Don’t utilize it on something you’ve invested alot of time on if you are unsure about it.  Just get a good FEEL for what it tastes like.”

AS I wrote to him, I realized that a TON of our products fall into this category.  I consider myself lucky to be so close to all these great ingredients, and I bring home alot of items to try.  My first use for most any spice is scrambled eggs.  If I like a spice on eggs, I can explore it further.  My first use for any oil is fried eggs….if they taste good either cooked in the oil or with the oil drizzled on top, I know I have a winner.  For me, eggs are the go-to sample food.  Cheap, and quickly replenishable.

So what’s this post about?  It’s simply about not being afraid to try something new or unusual just because you’re not sure what to do with it.  My feeling is, if you see it, it catches your eyes, or you’ve seean or heard about it as an ingredient on TV or radio and you want to try it…go for it!

Chances are, if we’re selling it, it’s going to be an affordable risk, and one you’ll be glad you took.

I can’t beleive we are finally here.  It seems like we travelled the longest possible road, and to have arrived at this place, this virtual space, seems something like a small miracle.

My friends and I have been working in Wholesale Food Distibution for the longest time, and while it’s been a great trip (awesome samples, great dining experiences, speaking to some great chefs, and not so great ones…oh, and living day in and day out amongst the most amazing food items from around the globe!), we knew there was more we had to do.

I would stand in line at my local Whole Foods, grabbing a snack for lunch from the prepared foods counter, and watch patron after patron purchase some neat items (many of which I worked around daily),  in small quantity and spend a RIDICULUOUS amount of money for the pleasure!  I wanted to scream at them “Don’t you know what that stuff really costs????  Are you Mad??!?!  Don’t do it!” 

Of course, those folks had no choice…that is, until now.

We plan to continue to add to this site, every day, the amazing items that chefs all over the country are currently using in their kitchens, and you won’t have to pay a kings ransom to get them into YOUR kitchen.  Items like Nueske Bacon (wow….some seriously nice product) or Spanish Saffron (yes, you CAN make Paella at home) are just a couple of hundreds of items we plan on adding to the site.

We have a growing Artisanal Cheese business which we’ll be launching shortly, and we’ve already begun to add items from our wide variety of Charcuterie selection from our specialty and cured meats cellar.

But this isn’t just about selling you food, heck No!  We want you to get content, information…a good, solid understanding of who we are and what we do.  We love this stuff, just like you.  We spend endless hours talking about food, watching shows about food (did you catch last nights Top Chef?), and most of all…eating and cooking food.  We are no less than 100% completely obsessed (some of us clearly look it) with food, ingredients, cooking etc.

We’re going to post often.  We’re going to introduce you to new items, new flavors from around the world.  We’re going to PODCAST ourselves talking about this great stuff, and you might even hear us chewing (in fact, don’t be surprised if the talking stops and all you CAN hear is chewing).  Keep an eye/ear out for our first podcast which will launch very shortly.

Email us at blog@wergourmetfoods.com with questions so we can answer them!  We want to hear from you, fellow foodies!