I was having an email conversation with a customer the other day about my last blog post regarding La Chinata Smoked Spanish Paprika.  He said, in essence, that he had no idea how to use it…what it was for, or how much to use?

My answer was simply, try it on something…anything, and decide if it tastes good.  Now, I know that isn’t a very scientific answer.  I followed this up with…”but use it on something everyday, something you can redo in a hurry.  Don’t utilize it on something you’ve invested alot of time on if you are unsure about it.  Just get a good FEEL for what it tastes like.”

AS I wrote to him, I realized that a TON of our products fall into this category.  I consider myself lucky to be so close to all these great ingredients, and I bring home alot of items to try.  My first use for most any spice is scrambled eggs.  If I like a spice on eggs, I can explore it further.  My first use for any oil is fried eggs….if they taste good either cooked in the oil or with the oil drizzled on top, I know I have a winner.  For me, eggs are the go-to sample food.  Cheap, and quickly replenishable.

So what’s this post about?  It’s simply about not being afraid to try something new or unusual just because you’re not sure what to do with it.  My feeling is, if you see it, it catches your eyes, or you’ve seean or heard about it as an ingredient on TV or radio and you want to try it…go for it!

Chances are, if we’re selling it, it’s going to be an affordable risk, and one you’ll be glad you took.

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